MDA Creative - The art of being seen

For this client we initially created a fresh approach to advertising, with the aim of extending and adding new personality to the company's existing brand.

By developing a number of variations on a new campaign theme, and carefully targeting each one at different sectors of the construction industry, we steered the Brick Business towards a far more prominent position in the market.

The success of this exercise led to a far greater involvement with this client, extending the new brand personality into the company's direct marketing, advertising and photography activities and handling all media buying and website design activities.