MDA Creative - The art of being seen

GB Group were being outspent by their competition and wanted to draw more attention to their offering.

mda:creative developed a campaign which created a high level of visibility and an image that was immediately distinctive and memorable. We also developed a creative concept which had intrinsic value as a PR vehicle.

Advertisements created an immediate response which has generated business in a very short time.

These are backed up by a personalised Direct Mail campaign in which targets receive a leaflet featuring their own name used in a humorous and eyecatching way. Each contains a personal web address which leads the recipient to a page on the GB website which greets them using their own name and details of their job and location.

Finally, we developed an internal communications package of posters and personalised mailpieces, sent to every employee to arrive at their home on a Saturday, to introduce the campaign and get their early support.