MDA Creative - The art of being seen

mda:creative identified an opportunity to change the perceptions of the residents by communicating the actions being taken by the Council and instilling a sense of ownership and pride in the area.

We conceived a theme of "Together we're reducing crime", which we then translated into a highly visible and easily understood creative treatment. The work was visually very strong with bold statements in headings and brief but informative copy.

We delivered the messages in a series of Adshels and posters placed in community centres, doctors' surgeries, clinics and other places of public and community use. The campaign also included a leaflet door drop throughout the area, further communicating the key messages.

mda:creative handled the entire campaign from start to finish. Our initial concept was based on talking to residents, councillors and other interested parties. We identified and bought the most effective and cost-effective media channels.

We then undertook the production of all the elements. Photography was done in our own studio (using our personnel to keep costs down!), artwork, retouching and printing were all done in-house and, finally, we delivered everything on time and within budget.