MDA Creative - The art of being seen

Every five year old child has what every marketer wants.
An unashamed, unabashed talent for attracting attention.
But as we get older, it's a talent we're discouraged from exercising.

It becomes rude not just to stare, but to do anything that might attract stares. Teenage spots and self-consciousness finish the job so that by the time we enter adulthood, most of us have lost the knack altogether.

Most. But not all. And those that manage to hang onto it are the kind of people who tend to find their way to us. They're the ones who know exactly what it takes to create an in-your-face, unavoidable centre of attention. The difference is, they're not doing it for themselves any more. They're doing it on behalf of our clients.