MDA Creative - The art of being seen

Mda:Creative and Marie Stopes International

Roll on Christmas

Mda:Creative have developed the most recent outdoor campaign for leading sexual health agency Marie Stopes International (MSI).


The campaign will be putting condoms up in lights at the world famous Piccadilly Circus digital advertising hoarding in London during the week commencing Monday 8th December, 2008 and will offer free condoms for Christmas to people who text message a special number. The aim is to promote safer sex and to stem the rise in unplanned pregnancies and STIs, which takes place every year over the festive party season.


“This is the first in a series of high profile campaigns we’re developing with them,“ said Chris Lees, Account Director at Mda, “and from our point of view it’s a fantastic opportunity to work with such a respected organisation as Marie Stopes International, and for such a good cause”